Bridge the gap between “that something” stirring inside of you and how you can materialize, monetize and gain manifesting momentum with your natural gifts and expertise.
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Learn how to craft a business/brand mantra that is more powerful than a mission statement. Successful companies as Nike understand a brand mantra is paramount for guiding their business and product decisions. (And no Nike’s business mantra is not “Just Do It”) that is only their marketing tagline.
Learn how the “soul” of your business leads to identifying your own business/brand mantra. Once, you have the “soul” and mantra of your business, you will have defined clarity of your external marketing tagline for promoting your product or service.
Growing a business is similar to raising a child. A costly mistake is not creating a business that doesn’t grows up to become a self sufficient adult that gives back with powerful value exchange. Burn out and exhaustion will plague your business if it stays as dependent child constantly needing your energy and attention to survive.
Avoid the perfectionism trap that will sabotage forward progress. Learn the 3 step method that will keep you moving forward beyond the pitfalls of perfectionism, uncertainty and stuck energy. Eliminate fuzzy zig zagging with streamlining clarity, no matter where you are in business development.